Our Story

Deeluxe is a family business established in 2004 by 2 brothers from Marseille, Jean-Michel and Laurent Sanchez.
The creation of Deeluxe is not a coincidence as both brothers were brought up in the textile world since the 90s.
They started as independent sale representatives for some of the best brands of clothing and soon decided to create their own clothing brand : Deeluxe.

The traveling mind - the two brothers are inspired by their many trips oround the world.
From the United States to Asia and Europe, Deeluxe has created its own identity based mainly on « hip » denim.
On top of the jeans range, we have developed wide thematic collections based mainly on urban and contemporary fashion such as « chic fashion » and urban culture.
It is in this evolution that Deeluxe Woman and Kids lines was launched.

The Men's collection was at the origin of the creation of the brand. In 15 years, Deeluxe has become an essential brand in lifestyle trends for men. Moving from basic street style to more casual chic style, Deeluxe offers today more original and urban collections.
#deeluxemen histoire Deeluxe homme
#deeluxewomen histoire Deeluxe femme
5 years after its creation, the brand launches Deeluxe Women, a feminine universe for the chic woman: trendy and urban lines, associated with a touch of elegance. Deeluxe Women presents collections that are both sophisticated and suitable for all women
deeluxe kids
Deeluxe kids universe, offers trendy collections, at the center of the current trend. A street wear collection for boys and a lifestyle collection for Girls, Deeluxe is now a benchmark brand for the young audiences.

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